Statement of Intent

 Statement of intent:  

For my print advertisement (posters) for my thriller TV series targeting a 16-25 year old audience, I will be following the rules set out by the Advertising Standards Authority. The advertisements will not include content that could cause serious or widespread offense, such as depictions of graphic violence or explicit imagery. This is crucial to consider because advertisements would be projected in high trafficked public areas that are visited and observed by thousands of passersby each day.  The posters will be displayed at Bus Stops so therefore won’t be exclusively observed by an older and mature audience and may be viewed by an unintended audience (children or vulnerable individuals). 

 However, although the poster itself will not directly demonstrate graphic or disturbing illustrations, the posters will hint towards a more violent tone through the use of bold pops or red. Within my posters I intend on representing two different social groups, which will be men and women. I want to incorporate both female and male characters on the posters as to reach both gender demographics and broaden the potential viewers. The visuals will be unsettling but not overtly graphic appealing to the target audience who are interested in the mystery and the thriller genre. This demographic is particularly drawn to shows like “YOU” and "Dexter” which tackle dark and complex characters and morally ambiguous story lines.    

For my series major plotline, it will follow the character Evan as he is accompanied by his team to take on the newest big case regarding a missing woman case. However, this is no ordinary investigation as Evan is tied to the womans disappearance through concealed means. Throughout the series, viewers will watch as the protagonist attempts to cover his tracks and mislead the team as to not reveal his own involvement in the complex case, while gradually revealing his story to the audience. Taking inspiration from other posters of the thriller genre, I will be using objects to conceal or partially conceal the identity of the characters that feature in the posters.  

Following the codes and conventions of the genre I want to use a dark or muted colour pallet with small pops of colours to create a contrast. As well as this I am going to take photographs primarily of “actors” close up, with varied expressions and holding different props.